Guest speaker session with Ms. Courtney Peters, Assistant Professor of Marketing from Samford University.

September 27, 2023: A well-informed guest session recently took place at SBS, orchestrated by Dr. Asim Shabir, PhD., Assistant Professor and Program Coordinator for MS Marketing. The session seamlessly brought together both Principles of Marketing students and MS Marketing students for an enriching exploration into "Product Development."

We were honored to host Courtney Peters, Assistant Professor of Marketing from Samford University, as our distinguished guest speaker. Ms. Peters brought a wealth of expertise to the session, shedding light on critical aspects of product development.

Ms. Peters navigated through the inception, growth, maturity, and decline phases of the Product Life Cycle, providing a comprehensive understanding of the life cycle dynamics. Attendees gained valuable insights into the challenges and risks associated with new product development and strategies to navigate them successfully.

The significance of early adopters in shaping and refining a product was a focal point, emphasizing the symbiotic relationship between innovation and consumer feedback. The intricate stages of bringing a new product to market were dissected, offering a roadmap for practical and strategic product launches.

Ms. Peters delved into the concept of "New to the Market Products," unraveling the essence of innovation and its impact on market dynamics. Attendees left the session equipped with a nuanced understanding of the product life cycle, new product development nuances, and the strategic considerations essential for successful market entry.

A sincere thank you to Courtney Peters for sharing her knowledge and insights, making this guest session an invaluable experience for all participants.