Guest speaker session with Dr. Ernest Baskin, Ph.D. an Associate professor from Saint Joseph's University

October 23, 2023: An informative guest session was organized by Dr. Asim Shabir, PhD., Assistant Professor and Program Coordinator for MS Marketing at SBS, welcoming both Principles of Marketing students and MS Marketing students. The prominent guest speaker, Dr. Ernest Baskin, Ph.D. from Saint Joseph's University, shared invaluable insights on the intriguing topic of "Consumer Psychology of Pricing."

During the session, Dr. Baskin explored various dimensions of pricing psychology. He highlighted innovative pricing approaches, framing techniques, and the strategic use of coupons and promotions. Dr. Baskin also discussed contrast effects in price perception and the importance of controlling the reference point. Real-world examples were seamlessly integrated to illustrate these concepts.