Guest speaker session with Mr. Gregorio FUSCHILLO, an associate professor of marketing from KEDGE Business School

October 20, 2023: A well-informed guest session was held at SBS. Dr. Asim Shabir, PhD., Assistant Professor and Program Coordinator for MS Marketing, brought together Principles of Marketing students and MS Marketing students for an insightful journey into "Fandom: From the Origins to the Product."

Our prominent guest speaker, Mr. Gregorio FUSCHILLO, an associate professor of marketing from KEDGE Business School, graced us with his expertise and shared invaluable insights on this intriguing topic.

During the session, attendees had the opportunity to explore the role of brands in fandom and understand the fascinating journey from fandom to fanaticism. Real-world examples, including the Harry Potter Alliance, were discussed, showcasing the incredible impact of fandom on various causes and communities.

The discussion also delved into the "Fandoms as Universe" concept and explored the "Three Dimensions of Brand Magnification." The session was a treasure trove of knowledge for all who attended.

A big thank you to Dr. Gregorio FUSCHILLO for enlightening with his expertise and making this session a memorable one.