March 17, 2022: The Center for Executive Education (CEE), IBA, hosted a one-day workshop on "Introduction to Neuromarketing" at City Campus, IBA Karachi.

This course provided a deep understanding of consumer attention (cognitive response) and emotional response based on real time data observation using eye tracking, facial response, and galvanic skin response.

Faculty:
Dr. Wajid H. Rizvi & Dr. Beenish Tariq

Chief Guest:
Agha Zohaib, Managing Director at Mindshare

Learning Outcomes:

• To understand Neuro Marketing experimental design
• To extract results using neuromarketing tools
• To analyze various Neuromarketing indices
• To apply neuromarketing tools to provide solutions