BS Business Analytics

About the BS Business Analytics Program

The BS Business Analytics program offers a cutting-edge, four-year education designed to equip students with the tools, technologies, and methodologies to transform data into actionable business strategies. This program emphasizes the integration of data analytics with core business principles, enabling students to address complex challenges in today's rapidly evolving digital economy.

During their studies, students will delve into subjects that blend technology and business, such as Business Intelligence, Data Visualization, and Predictive Analytics. They will also gain exposure to critical skills in Marketing Analytics, Financial Modeling, and Operations Research. A key feature of the program is its strong emphasis on experiential learning through real-world projects, internships, and case studies.

In addition to rigorous academic training, students are encouraged to develop essential soft skills like communication, problem-solving, and teamwork, preparing them to excel in collaborative and cross-functional environments. By the time they graduate, students will be ready to pursue careers in dynamic fields such as data science, business strategy, and digital transformation.

Message from Program Director

I am delighted to welcome you to the BS Business Analytics program at the School of Business Studies (SBS). In today's data-driven world, the ability to analyze and interpret information is not just a skill but a superpower. At SBS, we are committed to nurturing the next generation of business leaders who will not only thrive in the digital age but also shape its future.

Our program is uniquely designed to bridge the gap between business and technology, empowering students with the knowledge and tools to make informed, impactful decisions. Whether you aspire to drive innovation, lead organizations, or create solutions to complex business challenges, the BS Business Analytics program will provide you with a solid foundation to achieve your goals.

I invite you to embark on this transformative journey with us, where learning is not confined to classrooms but extends to the real world, preparing you for a lifetime of success.

Sumayyah Khurshid Khan
Director, Undergraduate Programs
School of Business Studies